Hi, I am
A product designer focused on designing user-first interfaces, backed by data - driven decisions
My top 3 design projects
CARS24
Aug’23 - Jan’24
Building a superapp
Created a 0 to 1 product to help users meet all their car needs
2.4%
in user to booking initiation
CARS24
Aug’23 - Jan’24
Personalisation for repeat user
Creating a platform for car owners & to cater to their automobile needs
5%
tokens to reserve a car
CARS24
Mar’24 - Apr’24
Launching an activity tab
Collated user transactions across app to allow to take quick actions
0 to 1 product
Under development
Sometimes I write about design
May’24
This thing called AI
“AI is to the mind; what nuclear fusion is to energy — limitless.” – Mustafa Suleman
Mar’24
Game theory & product design
Can game theory models help us design better products for users?
Mar’24
My top voices in design
Giving credit where it’s due.
Jul’23
The Sail from Economics to
Product Design
Switch careers to follow my
passion
Jun’23
Design, Dehradoon & my Nani
How my childhood influences my
design!
& sometimes I talk about it
Podcast
Why Design? - Spotify
A space to question everything that makes me curious
Made with redbull & determination.
Ashima Rani Singh
